Greg is willing to go flat. That's my first reaction. No animation, no Flash. Just a man, his message, and a big red heart connected to a circulatory system -- with no organs, skeletal system, lymph nodes, teeth, or pelvis to keep his body upright and operating.
A man who wears his heart on his xyphoid process, in other words. (Anatomy heads in the house, I feel you and I fist-bump with you.)
So let's evaluate the heart, and the map behind it of Russia, Alaska, and Canada. (What does it MEAN?) If it's true that "a machine is only as good as the man that yields it," then:
1. Greg is probably paying tribute to his own chosen Kickstarter Project, the "Braddock Carnegie Library Youth Publications Project," a noble endeavor where children learn design to tell stories about their communities. Respectable, that is.
2. On logical grounds, however, the statement isn't true. Were Hitler's fountain pens evil? (No.) Are Fergie's subdermal silicone elements evil? (Possibly.) Are Dolly Parton's irreproachably fantastic? (Well, yeah, but what about Dolly isn't?)
3. Should we think about printing presses as being unavailable to the masses, unlike maps, and therefore as a tool of communication the Linotype machine was the iPad of its time, for the rich alone?
In conclusion, I'll judge this volley as an interesting next step, but it's not lighting me up. Light me up, designers, light me up and knock me down and leave me bruised, I beseech you.
Please note, I just noticed I read this whole thing as though the word above was "wields," not "yields." But yields doesn't make an awful lot of sense, no? Live commentary people, I'll be here all night.
Play by play commentary for this match is provided, as it happens, by Rosecrans Baldwin.
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