Let’s start by my telling you about my recent roadtrip where I got lost in the middle of the night. I thought we’d travel the road with the better-designed signs, ClearviewHwy of course, but then it all went dark... Wait. Different post. Focus.
But that's where we are with this serve by Reichenstein. In the middle of the night, calling out into the darkness of his 3am, greeting madness, the match begins with focus.
This nefarious fellow, with a simple provocation, seemingly uncomplicated, belies the match with a focused greeting. But "madness" is not then referring to Reichenstein — think not of him as mad, that he is working away on digital layers in the middle of a Tokyo evening. Oh no, Layer Tennis friends, this provocation is reference to Muller's very own own nickname, "Hello Muller." Mad Muller.
Well, Hello Muller indeed.
Let's not forget that the very history of "hello" itself is vulgar. Could it be that Reichenstein, in addition to serving a backhanded compliment, is tossing a vulgar insult in Muller's direction?
For decades, hello was enormously controversial. That's because prephone guardians of correct usage regarded it (and halloo) as vulgar. These late-nineteenth-century Emily Posts urged people not to use the word, and the dispute carried on until the 1940s. By the '60s and '70s, though, hello was fully domesticated, and people moved on to even more scandalously casual phrasings like hi and hey.
And Muller has no choice but to respond (it's, well, against Layer Tennis rules and etiquette anyway I'm getting word from the sidelines), as his opponent has expertly left the cursor — the clearly Writer-branded cursor mind you — for Muller to respond.
So we've just begun. Is that Roppongi Hills in the background? Will Muller pick up the cursor? Will the Reichenstein stay awake? It's an open canvas to work with, a bold move, and anything can happen. Over to you, Tom!
Play by play commentary for this match is provided, as it happens, by Liz Danzico.
Congratulations to Mig Reyes, Layer Tennis Season 3 Champion.
Thanks to all the players, commentators and fans who made Season Three of Layer Tennis a big success. And thanks to the crew at Goodby Silverstein & Partners and all the folks at Adobe Creative Suite for making it possible. Watch this space (or sign up for Season Tickets or follow us on Twitter) for news about some special exhibition matches being planned and about Season 4.
Cast your votes on The Championship Match. Both Finalists will receive invitations to play in the post-season tournament for Season Four.
Here's how the voting works. Decide who you'd like to declare as winner and then simply tweet their first name following a hash mark. Either #mig or #noper and, this is important, also include #lyt in that tweet. We'll leave the voting open all weekend and announce our Season Three Champion on Monday.
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