Man, we West Coasters always get the short end of the stick. New England is full of landmarks and storied architecture, whereas the oldest thing we've got is the 70's-era Chuck E. Cheese on route 74. On presidential election night, we already know who is going to win before we trudge down to the polling station after work. And now this: Matt serves up a donut on his first volley. Those of you in EST probably have no qualms with this, but it's still breakfast time here in Seattle (if you roll out of bed at 10, as I do), and my "Trader Joe's Organic Cranberry Instant Flaxmeal" is looking woefully inadequate next to that crescent of deliciously above.
And, in a bold move perhaps unprecedented in LT history, Matt not only starts the game but sets the terms: a rebranding contest ... TO THE DEATH. (He accidentally left out the death part, but if the contestants review the contracts they signed with Coudal they'll find that clause under paragraph f.iv).
And is there a subtle threat in there as well? In learning "lesser than" and "greater that", my fourth grade teach Mrs. Jorve told us how to distinguish the two symbols: you envision it as a mouth, with the smaller number "eating" the larger. (E.g., Given 16 > 5 means that 5, the smaller, "eats" 16.) Perhaps Matt, on the left, is using his <-shaped imagery to boast that he will devour Armin over the course of these 150 minutes. And notice how he simultaneously set himself up as the underdog by declaring himself to be the "smaller" quantity in the equation. So, so crafty.
Or perhaps I am just fixated on that Chocolate Sprinkle and preoccupied with thoughts of eating. I am using one of those new-fangled corn-based "compostable" spoons to shovel flaxmeal into my maw--maybe I'll just gnaw on that while staring at the donut and imagine a better world in which I am wolfing down pastries.
Private to the Twitterati: Donut or doughnut? Let's settle this once and for all.
Play by play commentary for this match is provided, as it happens, by Matthew Baldwin.
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There are two matches going on simultaneously today. Make sure to check in on the other one too which features Nick Campbell playing Aaron Scamihorn.

Congratulations to Mig Reyes, Layer Tennis Season 3 Champion.
Thanks to all the players, commentators and fans who made Season Three of Layer Tennis a big success. And thanks to the crew at Goodby Silverstein & Partners and all the folks at Adobe Creative Suite for making it possible. Watch this space (or sign up for Season Tickets or follow us on Twitter) for news about some special exhibition matches being planned and about Season 4.
Cast your votes on The Championship Match. Both Finalists will receive invitations to play in the post-season tournament for Season Four.
Here's how the voting works. Decide who you'd like to declare as winner and then simply tweet their first name following a hash mark. Either #mig or #noper and, this is important, also include #lyt in that tweet. We'll leave the voting open all weekend and announce our Season Three Champion on Monday.
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