It’s no secret that the winner of the coin flip has a lot of time to prepare. Too often, first volleys are a bit overcomplicated and leave the opponent with little to work with. That’s not a problem here. Hello, Muller.
"Execute" could indicate a beginning or an end, right? Muller was probably up all night getting ready, but instead of designing, he was reading coudal.com, (and presumably kevindart.com), learning to push our buttons. Specifically, our "Execute" button. Coudal anoraks will recognize that Eurostile and go to their happy place, home to both Aldo Novarese and HAL 9000.
This volley is proof that there's majesty in details. That color could only come from the sixties. The text is just-off-white enough. The blur, grain, distortion, all of it is dead-spot-on, to evoke Kubrick and sixties design in general with only seven letters and one color. Muller is versatile and subtle, knowing that you can say a lot with very little. Like I said, he's a "Designer's designer." Last night, Kevin Dart told me that he's nicknamed Muller "K E R N D O G G," which seems pretty reasonable to me.
So we've just started, but we're already going old-school and cinematic. You know who can spin just about anything into sweet imaginary vintage film collateral? I bet you do. Execute it, Kevin!
SOUNDTRACK: I definitely don't want to see this match go all 2001, but duh.
Play by play commentary for this match is provided, as it happens, by Bryan Bedell.
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Hello, friends, please note we've compiled the 2010 preseason into one easy-to-watch video along the lines of our Season Two video. When will Season Three start? What surprises await? Season Ticket Holders will find out first, and tickets don't cost a dime!
Oliver Reichenstein of Information Architects in Tokyo submits the final volley (Oops I just accidentally typed "vinyl folly!") Our humble document has clocked over 21,000 miles today, and almost that many layers. Thanks for joining us for this and all our preseason matches. Sign up for free Season Tickets to be the first to find out about our regular season!
Here's a list of the players for today's Around the World in Ten Layers match. There is no coin-flip for today but that doesn't mean The Ref isn't busy.
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