Halftoned but not half-assed.
Forget the visuals for a moment and bring your attention to the type. “If It Ain’t Broke, Break It” is the title of talk that Brendan Dawes gave at the Flash on the Beach conference in 2007. That’s mind games, folks, and a clever way to put one’s opponent off balance. But it’s also an apt description of the approach Kalmikoff has taken thus far in the match. Sometimes the best way to psych out an opponent is to tell them in advance exactly what your plan is.
Visually, I like this play. Kalmikoff brings back his own halftoning theme (who says print is dead?), but sticks with the color palette from Dawes’s incoming volley. Gone is the contrast between the dark imagery and the bright colors of Kalmikoff's round 2 volley. The type is Whitney, a solid and sturdy choice.
I feel like I ought to be able to make out more of what the imagery is, but I can’t. But the effect is engaging, not frustrating. I’m figuratively drawn in but literally backing away from my monitor and squinting my eyes. Maybe it’s just my own roots in the print design world, but this shot just works.
Play by play commentary for this match is provided, as it happens, by John Gruber.
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Hello, friends, please note we've compiled the 2010 preseason into one easy-to-watch video along the lines of our Season Two video. When will Season Three start? What surprises await? Season Ticket Holders will find out first, and tickets don't cost a dime!
Oliver Reichenstein of Information Architects in Tokyo submits the final volley (Oops I just accidentally typed "vinyl folly!") Our humble document has clocked over 21,000 miles today, and almost that many layers. Thanks for joining us for this and all our preseason matches. Sign up for free Season Tickets to be the first to find out about our regular season!
Here's a list of the players for today's Around the World in Ten Layers match. There is no coin-flip for today but that doesn't mean The Ref isn't busy.
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@danderozier@therevdotor i call winner for next week's #lyt match B ) keep the volleys comin' boys! By daverrrsls (: D(ave(rs(ls))))
@sierragodfrey What is #LYT? By ElizabethRyann (Elizabeth Ryann)
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